Tag: Song Heo

Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade shows, experiential and digital campaigns. At the same time, it’s equally important to reflect on the year behind us, taking stock of our growth and development over what has been a landmark year for marketing and advertising. To that end, this 2018 Best of the Blog is a compilation of the year’s top-performing, most-read, most-shared posts.

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Intro to OOH: Pt 3 – How to plan your Out of Home Media

Recent changes in data & technology are transforming the industry into a media that can be planned with the same types of targeting and precision as other channels. With the wide variety of media options available, the variability of media efficacy across different markets, and the advances in data, it’s critical that advertisers approach their OOH plan with the same level of detail as their other media. So, to help get you started here are some of the key questions that you will want to have the answers to before you start planning your Out of Home campaign:

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Why Should You Include Out of Home in Your Media Plan?

In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile are king? In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not just why Out of Home should be considered, but why it should be a core media buy for any plan.

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What is Out of Home Media? – An Introduction

When you say “Out of Home” most people will immediately think of billboards, but rarely do they go too far beyond that. The truth is Out of Home is an incredibly broad, and wildly diverse media channel that can reach consumers in a variety of ways. So, if you’re new to advertising, or you’d just like to brush up on OOH choices so you can sound really smart to your client, we’d like to provide a little bit of assistance.

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