by Jillian Cowden | Oct 8, 2019 | Experiential Marketing, Featured
It’s important for travel and tourism brands to communicate the value of their destination to consumers by providing them with a memorable experience or moment that speaks to its tradition and conveys the destination’s value. Actively engaging consumers in this...
by Luke Woods | Sep 24, 2019 | Experiential Marketing, Featured
As a part of their ongoing Building Transformation project, the Penn Museum planned to move the 12.5 ton Sphinx of Ramesses II from the Egypt Gallery, where it sat since 1926, to the museum’s main entrance hall. In anticipation of this historic move, we were tapped to...
by Luke Woods | Aug 23, 2019 | Billboard Advertising, Featured
With the passage of the Farm Bill of 2018 came a growing popularity of Cannabidiol (CBD) infused products. In the United States alone, some analysts expect CBD sales to exceed $20 billion by 2024. This upward trajectory appears to be a promising opportunity for...
by Luke Woods | Jul 18, 2019 | Experiential Marketing, Featured
Social Media Day Philadelphia is an annual event that brings together top marketing professionals to discuss the latest trends and insights in social media. It’s a once-a-year opportunity for agency and brand social media experts to connect through presentations,...
by Jonathan Megahey | Jun 21, 2019 | Experiential Marketing, Featured, Wrapped Vehicles
Connect Hearing’s campaign for free hearing tests in Florida, strategically planned and executed by EMC, was a shining example of how effective health awareness can be seamlessly integrated into the daily lives of individuals without being obstructive. Our goal...
by Luke Woods | Jun 14, 2019 | Event Marketing, Experiential Marketing, Featured, Trade Show
Trade shows offer valuable opportunity for pharmaceutical brands to reach targeted audiences in specific ways, and often that means thinking beyond the booth. While exhibit booths and distributed collateral ensure share-of-voice beside competitors, it’s also important...
by Luke Woods | Apr 30, 2019 | Daily Updates
SUPERPRETZEL wanted to find a way to engage with consumers that would create a positive feeling and a genuine connection for the brand. They saw a unique opportunity to celebrate #NationalSoftPretzelMonth and #NationalPretzelDay by owning the holidays and creating a...
by Luke Woods | Mar 26, 2019 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Painted Wall, Projection
South by Southwest is one of the most popular festivals in the U.S. and one of the most influential events held around the world today. Hundreds of thousands of attendees converge on the Austin, Texas-based festival and conference every year to discover the latest and...
by Luke Woods | Mar 15, 2019 | Commuter Rail & Subway, Featured, Transit Shelters
Direct-to-consumer (DTC) brands are known for making waves—taking what has been done by the long-standing players in the market and completely turning it on its head. Their fresh perspective allows them to break into their industry in bold ways. They start by taking a...
by Luke Woods | Feb 28, 2019 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Fitness Club Media, Gas Station Advertising, Grocery Store Advertising, Lifestyle media, Mall Advertising, Mobile Billboards, Non-traditional Media, Transit Shelters, Wrapped Vehicles
Developing a marketing strategy for a health insurance brand is one of the most difficult tasks for marketers and media planners. Not only must they reach many different targeted audiences and segments within the market, but the complexities of health insurance...
by Luke Woods | Oct 5, 2018 | Featured, Painted Wall
[kad_vimeo url=”https://vimeo.com/292359072″ width=970 ] Winemakers and street painters are more alike than some may realize. They work with materials found in their environment—whether grown or built—to create something that appeals to the senses....
by Luke Woods | Sep 7, 2018 | Daily Updates, Featured, Mobile Billboards, Non-traditional Media, Pop-up Shop, Taxi Advertising, Traditional Media
Music festivals have long been popular events among young, active individuals, and advertisers have been using them to put their brands in front of massive crowds. In recent years, music festivals have become something more than just about music. Some events even...
by Luke Woods | Jul 10, 2018 | Daily Updates, Event Marketing, Featured
It’s important for travel and tourism brands to communicate the value of their destination to consumers. The goal is for audiences to catch a glimpse at a travel destination without actually going there. Providing them with a sensory experience or memorable moment can...
by Luke Woods | Jul 5, 2018 | Daily Updates, Exhibit Booth, Featured, Trade Show
Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. Webtoons are a type of digital comic that are growing in popularity due to their unique...
by Matthew Noll | Jun 15, 2018 | Airport Advertising, Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured
Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. When people search for their next vacation spot they are more likely to carefully consider the options, costs, and experiences. After all, they are going to...
