by Jonathan Megahey | Jul 20, 2022 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Wrapped Vehicles
The COVID-19 pandemic severely affected lives around the globe. Isolation, contact restrictions, and economic shutdowns completely transformed individuals everywhere. Our most recent Out of Home activation for the Federal Emergency Management Agency (FEMA) utilized...
by Jonathan Megahey | May 12, 2022 | Billboard Advertising, Bus Advertising, Daily Updates, Event Marketing, Exhibit Booth, Mobile Billboards, Mobile Projection, Trade Show, Transit Shelters, Wrapped Vehicles
The American Academy of Ophthalmology tapped EMC as its official partner to support and manage its outdoor tradeshow conference sponsorship opportunities. Our trade show marketing team worked closely with the organization and the exhibiting advertisers to plan and...
by Jonathan Megahey | Apr 19, 2022 | Event Marketing, Experiential Marketing, Trade Show
EMC and Allergan Natrelle worked closely to plan and execute a living flower wall inside Plastic Surgery The Meeting (PSTM) that created a space to drive attendees to their booth and that event attendees could visit multiple times during their stay. Allergan wanted to...
by Jonathan Megahey | Mar 17, 2022 | Billboard Advertising, Bus Advertising, Lifestyle media, Transit Shelters, Wrapped Vehicles
Lung and liver cancer are becoming two of the most common cancers worldwide. With lung cancer being the second most common and liver being the sixth, early diagnosis and intervention are crucial since symptoms can be dormant until later stages. This is especially...
by Jonathan Megahey | Feb 2, 2022 | Experiential Marketing, Projection
Most Out of Home activations that consumers see on a daily basis are intended to build awareness. In turn, these daily activations are meant to produce profits, but not all advertising is motivated by profits. Occasionally, we can help bring activations to life that...
by Jonathan Megahey | Jan 17, 2022 | Billboard Advertising, Experiential Marketing
When we look at Out of Home media, most campaigns are B2B and B2C and include tangible industries such as food, beverage, and fashion. However, our most recent OOH activation for Taipei Economic and Cultural Representative Office (TECO) invoked another side of OOH;...
by Matthew Noll | Oct 26, 2021 | Experiential Marketing
For CPG’s trying to gain market share and grow beyond their core base market one challenge is always just getting consumers to try your product. This is particularly true with food and beverage products where 62% of consumers surveyed indicated allegiance to a...
by Matthew Noll | Feb 10, 2021 | Daily Updates
As we continue to celebrate some of the more notable campaigns we’ve executed over the past 30 years we’re taking a look at an experiential campaign for Hansen’s Natural Beverages that took a novel approach at the time – using their Out of Home to drive social media...
by Matthew Noll | Jan 22, 2021 | Billboard Advertising, Fitness Club Media
This is another post in our series of legacy campaigns looking back at some of the notable milestone campaigns over our 30 year history in Out of Home media. Back in 2014 when rideshare services were still a fairly new thing, and Lyft was an up-and-coming contender...
by Matthew Noll | Jan 12, 2021 | Daily Updates
This year EMC Outdoor is turning 30! To celebrate that milestone, we will be sharing some of the major campaigns that we’ve worked on over the years that helped build our agency. Campaigns that brought new advertisers to Out of Home, helped build brands, created...
by Jillian Cowden | Mar 25, 2020 | Daily Updates, Experiential Marketing, Featured, Guerrilla Marketing
Ever since the Farm Bill legalized hemp back in 2018, the number of CBD and hemp brands has grown exponentially. CBD has become a coveted ingredient in a host of consumer products including skin lotions, dog treats, and supplements, to name a few. One of the fastest...
by Jillian Cowden | Mar 6, 2020 | Billboard Advertising, Experiential Marketing, Featured, Traditional Media
As one of West Virginia’s oldest public universities, Marshall University’s roots run deep. The commonly used hashtag #MarshallUFamily and catch phrase, “Sons and Daughters of Marshall”, speaks to the university’s welcoming community and legacy of...
by Jillian Cowden | Feb 26, 2020 | Daily Updates, Event Marketing
New York Comic Con is one of the largest pop culture conventions on the East Coast bringing together major players in the entertainment industry. The show floor consists of the latest and greatest in comics, graphic novels, anime, manga, video games, toys, movies, and...
by Jillian Cowden | Feb 3, 2020 | Billboard Advertising, Featured
The college enrollment period was in full swing and Nossi College of Art wanted to increase the number of applicants among local high school students and potential transfer students throughout Nashville, TN. Our strategy was to implement an integrated campaign of...
by Jillian Cowden | Dec 13, 2019 | Billboard Advertising, Bus Advertising, Featured, Traditional Media, Transit Shelters
Hunter syndrome is a very rare disease that occurs in just one in 160,000 live births and affects mainly boys. Although there is no cure for this disease, early diagnosis and intervention are crucial to creating better patient outcomes. Data shows that there are...
