Embracing Experiential Marketing in the Digital Age
Experiential marketing in the digital age may seem to lack bells and whistles, but it’s a perfect partner for digital media.
Experiential Marketing Strategy Guide
Crafting an experiential marketing campaign is both thrilling and intricate. Unlike traditional marketing, experiential marketing creates immersive experiences that connect consumers directly with brands. It's about engaging the audience to foster a memorable bond,...
Reaching Patients With Out of Home Media: Right Place, Right Time, Right Message
Reaching patients with Out of Home media can help resolve challenges faced by healthcare marketers by providing alternatives for targeting.
How to Effectively Manage Your Experiential Marketing
Experiential marketing, also known as engagement marketing or event marketing, has become a vital strategy for creating immersive, memorable experiences for your prospective customers. When deciding to undertake an experiential marketing campaign with the assistance...
Get Immersed in Immersive Marketing
By leveraging technologies like virtual reality (VR), augmented reality (AR), and 3D design, immersive marketing aims to create transformative experiences that deeply engage the senses, emotions, and imagination of consumers.
What to Expect from Your Experiential Marketing Agency
Experiential marketing has emerged as a powerful tool for brands to engage and connect with their target audience in meaningful ways. By creating immersive and memorable experiences, experiential marketing leaves a lasting impact on consumers. But what exactly should...
What is Experiential Marketing, and Why Is It Effective?
What Is Experiential Marketing? Experiential marketing is exactly what the name implies—it’s about creating an “experience.” Creating a real-world experience that can personally engage an audience, one-to-one, in a unique and memorable way. Experiential...
What is Out of Home Media?
Wondering what out of home media is? This post breaks down all the different types of OOH advertising and shows how it can complement your other marketing.
Out of Home Media Planning for 2022
The past 18 months has been a roller coaster for the advertising industry, and for the Out of Home industry in particular. Lockdowns, people working – and shopping – from home meant reduced traffic on the roads, and this meant that marketers were not looking at OOH...
What Does Experiential Look Like When Everyone is Online and at Home?
Experiential marketers and event planners are used to creating contingency plans, even if that means changing course to reach audiences online and at home.
6 Trends for Experiential Marketing in 2020
Experiential marketing comes down to one thing: giving customers a memorable experience. Here are some experiential marketing trends we expect this year.
Reaching Sports Fans with Experiential Marketing
Major national and international sports events offer brands a unique environment to activate experiential marketing and target key demographic audiences.
Expert Tips for Planning a Branded Event
As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.
![Engaging Tech for Experiential Marketing [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/08/header_WIP1-1.jpg)
Engaging Tech for Experiential Marketing [Infographic]
Experiential marketing activations can be enhanced by integrating technologies that allow brands to better reach and connect with targeted audiences!
The Intersection of IRL and URL: Engagement Marketing
As an experiential advocate, Social Media Day was my opportunity to better understand how social can integrate with experiential for valuable amplification.
Experiential Marketing and How Email Enhances It
Experiential marketing integraties easily with email marketing. Brands can leverage emails to support experiential strategies and make them more effective.
Leveraging Experiential for Trade Show Marketing and Out of Home
Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.
10 Online Video Trends that Boost Branded Event Visibility
Online video content can be a powerful tool to promote and extend engagement of an experiential marketing campaign or branded event.
10 Ways to Engage with Event Attendees
Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.
Is Your Brand Ready for Experiential Marketing?
New market influences are shifting marketers’ focus to brand experiences. Here are some ways to determine if your brand is ready for experiential marketing.
5 Experiential Marketing Trends in 2019
As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experiential marketing in 2019.
A Piece of the Pie: Experiential Marketing at Large Events
Large-scale events seem like inaccessible and costly marketing channels. The reality is they offer awareness and audience reach to fit any brand or budget.
What a $5M Super Bowl Ad Can Buy in OOH in 2019
This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here’s our recommendation for spending in out-of-home media instead of a $5 million spot.
Changing the Way You Think About Event Spaces
Break the conference room mold by innovating with unforgettable spaces and brand experiences that speak to your material, brand and audience.
What’s Your SXSW?
Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon South by Southwest. But if the BBQ, interactive, film and music-infused flavor of the enormous event is not quite right for your brand, rest assured that you can have your own SXSW.
Why is the Customer Experience Important for Your Brand?
Customer Experience is an integral part of all interaction between a company and an individual. Through careful and deliberate experiential marketing and customer service efforts, a company can expose an individual to a brand and continue to develop that relationship into a loyal customer.
Meet Rainy McGrew, EMC’s Experiential Extraordinaire
Rainy McGrew, is EMC Outdoor’s Director of Insights & Development. Rainy is a woman who is always on the move, furiously exploring new ideas and clients. We ask her some questions about her background in Experiential Marketing, her perspective on the industry, and what the future of EXP looks like!
What is the Power of an Experience?
Experiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. The novelty of experience makes our memories stronger, builds social connection, and impacts our perception and mental processes in everyday life.
Destination Marketing Done Right
Out of Home and Experiential marketing can be the difference-maker for your travel and tourism brand. The strengths of OOH—a variety of formats and targeting techniques—make it a valuable strategy for a destination brand. Experiential marketing can create a one-to-one connection and differentiation for a brand.
5 Keys to Planning Your Experiential Campaign
The dynamics of today’s market and how companies reach consumers is shifting. To address the new market dynamics, implementing experiential marketing in your marketing mix is quickly becoming a necessity. The question is no longer if you should be doing experiential, but how. If you’re new to the game, these five important keys-to-success will get you started.