2019 Archives

Best of the Blog 2019

by Luke Woods | Jan 14, 2020 | Featured, News | 0

Best of the Blog 2019 is a compilation review of 2019’s top-performing, most-read, most-shared articles on the EMC Outdoor blog.

Ask the Experts: What is the most influential change you’ve witnessed in OOH?

by Luke Woods | Nov 21, 2019 | Featured, OOH Media | 0

Brand and agency marketing experts answer the question: What has been the most influential and exciting change in out-of-home that you’ve witnessed?

OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]

by Luke Woods | Nov 19, 2019 | Featured, OOH Media | 0

OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.

Geopath Insights Transforms Out of Home to Audience-First Media

by Christie Massey | Oct 24, 2019 | Featured, OOH Media | 0

The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.

The History of Billboards [Infographic]

by Luke Woods | Oct 22, 2019 | Featured, OOH Media | 0

Take a journey through history to see how billboard advertising has developed over the years, from illustrated posters to digital screens!

5 Reasons Out of Home is Important for Trade Show Marketing

by Song Heo | Oct 10, 2019 | Featured, OOH Media | 0

Trade show marketing beyond the convention hall is a valuable strategy that helps brands attain key business goals and better engage their audience.

The Intersection of Art and Advertising

by Keith Hernandez | Sep 26, 2019 | Featured, OOH Media | 0

Advertising can use art and artistic elements to have a greater impact, create a deeper emotional connection and yield more valuable engagement.

Reaching Sports Fans with Experiential Marketing

by Ian Williams | Sep 11, 2019 | Experiential Marketing, Featured | 0

Major national and international sports events offer brands a unique environment to activate experiential marketing and target key demographic audiences.

Expert Tips for Planning a Branded Event

by John Foster | Sep 4, 2019 | Experiential Marketing, Featured | 0

As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.

The Disruptive Future of Programmatic Out of Home

by Matthew Noll | Aug 29, 2019 | Featured, OOH Media | 0

The changes that will take place in Out of Home as a result of programmatic will be nothing short of transformative for brands, marketers and planners.