Innovating With the Oldest Ad Medium

Innovating With the Oldest Ad Medium

In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are doing with this extraordinary opportunity to innovate.
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Why Top Brands Spend More on Out of Home

Why Top Brands Spend More on Out of Home

In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these s...
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5 Important Trends For Out Of Home Media In 2018

5 Important Trends For Out Of Home Media In 2018

As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home industry. Big data, digital strategies, location and audience analytics will continue the rapid transformation of the Out of Home media landscape, changing how...
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A Tale of Two Retails: Why Real World Commerce is Still Key to Holiday Shopping

A Tale of Two Retails: Why Real World Commerce is Still Key to Holiday Shopping

The growth of online shopping has been a popular headline for several years now, you can hardly look at any advertising related news sites without seeing an article with dire pronouncements about the death of brick and mortar stores. But when it comes to the h...
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How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference

How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference

I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience iden...
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Summer Vacation: Reaching tourists in major markets with Out of Home

Summer Vacation: Reaching tourists in major markets with Out of Home

This summer between Memorial Day and Labor Day, Americans will take over 600,000,000 long distance trips (TripAdvisor). Combine that with the fact that in 2015 leisure travelers in the U.S. spent over $650 billion (US Travel Association), it becomes clear that...
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3 Key Out of Home Advertising Trends for 2017

3 Key Out of Home Advertising Trends for 2017

Over the last decade, advertising has exploded from a handful of media channels. At one time, TV advertising reached nearly 80% of the population in one night. Today, the dominance of TV, radio and print has become more diluted with the advent of digital mar...
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Thriving Through The Years:  EMC Outdoor Celebrates 25 Years in Out of Home

Thriving Through The Years: EMC Outdoor Celebrates 25 Years in Out of Home

Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. 25 years later our CEO, B...
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Out of Home Advertising Trends for 2016

Out of Home Advertising Trends for 2016

  2016 Media Planning season is in high gear with hundreds of marketing concepts and trends vying for a planner’s attention, and dozens of optimization tools available to weigh the options. It certainly can be overwhelming, a process that is...
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Small Business Leadership in the Age of Goliaths

Small Business Leadership in the Age of Goliaths

I came to the out of home industry from a background in finance, drawn to it for the amazing and efficient ways the media could drive small business growth.  It was the late 90s and the tobacco industry had just...
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A Buyer’s Wish List for Out of Home Ratings

A Buyer’s Wish List for Out of Home Ratings

The out of home advertising industry took a great leap forward in 2010 when TAB published its long awaited EYES On Ratings, later to be called TAB OOH Ratings.  A collaborative effort between outdoor advertising suppliers and leading research and...
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Outdoor Advertising: So Much More Than Billboards

Outdoor Advertising: So Much More Than Billboards

You’ve been hearing it for a while – outdoor advertising today isn’t your father’s billboard media any longer, even though billboards still represent two-thirds of total OOH revenue investment.  Outdoor encompasses a whole lot more, including ...
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Out of Home Strategies: a Tale of Two Cities

Out of Home Strategies: a Tale of Two Cities

OOH is ubiquitous and larger than life, making it ideal for brand launches and broad reach in just about any market. For those who haven’t forayed into the wild and wonderful world of outdoor advertising recently, you’d be forgiven for...
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Experiential Marketing – Another OOH Key to Memorability

Experiential Marketing – Another OOH Key to Memorability

Experiential Out of Home is not merely a cool gimmick to gain attention. It’s a proven tactic that elicits a deeper connection with consumers and greater memorability with prospects – thus, the perfect enhancement to any out of home campaign. ...
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Out of Home: Making Smart Choices

Out of Home: Making Smart Choices

The outdoor media industry, now popularly termed out of home (OOH) advertising, has grown with warp speed over the last 20 years, expanding its scope and definition in unimaginable ways.  What used to be a portfolio of billboards, posters and...
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