The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.
Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.
EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!
The importance of content within digital marketing strategy cannot be underestimated. Optimizing content, copy, images and video is key to online success.
As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experiential marketing in 2019.
As television continues to become more connected to the digital purchasing journey, today's brands have new ways to interact with clients and consumers.
Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase of the engagement funnel.
EMC Outdoor taps business development specialist and media expert, Christopher Augmon, to join their team of account executives as VP of OOH Media Strategy.
Most marketing experts constantly struggle to keep up with digital marketing. These key trends will help you master digital marketing for your brand.
Localized digital content makes the difference for brands of all types. As a location-based marketing tactic, it will put your brand on an audience's radar.
This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.
In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to harness its dual nature of disruption and innovation.
The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is what makes out of home advertising a key component of the marketing mix. In this age of digital and big data, OOH planning and str...
Whether its brand awareness or a product launch, trade show marketing allows you to get the right message in front of the right audience at the right time and place. The key is to define your needs and embrace an integrated approach to build a campaign that go...
This time of year, people’s thoughts turn to the holiday shopping cycle. Forecasters predict a four percent increase in holiday spending. This marks a persistent uptick in the adoption of targeted marketing strategies by retailers who are using location base...