Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home

Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home

The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.
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10 Ways to Engage with Event Attendees

10 Ways to Engage with Event Attendees

Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.
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Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!
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Make Content Key in Your Digital Marketing Strategy

Make Content Key in Your Digital Marketing Strategy

The importance of content within digital marketing strategy cannot be underestimated. Optimizing content, copy, images and video is key to online success.
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The Brave New World of Location Based Marketing

The Brave New World of Location Based Marketing

As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
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5 Experiential Marketing Trends in 2019

5 Experiential Marketing Trends in 2019

As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experiential marketing in 2019.
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The Marketer’s Guide to Connected TV

The Marketer’s Guide to Connected TV

As television continues to become more connected to the digital purchasing journey, today's brands have new ways to interact with clients and consumers.
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How Location-Based Strategies Can Improve Destination Marketing

How Location-Based Strategies Can Improve Destination Marketing

Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase of the engagement funnel.
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Christopher Augmon Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]

Christopher Augmon Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]

EMC Outdoor taps business development specialist and media expert, Christopher Augmon, to join their team of account executives as VP of OOH Media Strategy.
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Key Trends for Mastering Digital Marketing

Key Trends for Mastering Digital Marketing

Most marketing experts constantly struggle to keep up with digital marketing. These key trends will help you master digital marketing for your brand.
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How to Attract Customers with Localized Digital Marketing

How to Attract Customers with Localized Digital Marketing

Localized digital content makes the difference for brands of all types. As a location-based marketing tactic, it will put your brand on an audience's radar.
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What a $5M Super Bowl Ad Can Buy in OOH in 2019

What a $5M Super Bowl Ad Can Buy in OOH in 2019

This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.
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Top Tech Trends Impacting Location-Based Marketing

Top Tech Trends Impacting Location-Based Marketing

In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to harness its dual nature of disruption and innovation.
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Out of Home’s Shift from Knowledge to Skill-based Planning

Out of Home’s Shift from Knowledge to Skill-based Planning

The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is what makes out of home advertising a key component of the marketing mix. In this age of digital and big data, OOH planning and str...
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3 Steps for Optimizing Your Trade Show Marketing

3 Steps for Optimizing Your Trade Show Marketing

Whether its brand awareness or a product launch, trade show marketing allows you to get the right message in front of the right audience at the right time and place. The key is to define your needs and embrace an integrated approach to build a campaign that go...
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How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends

How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends

This time of year, people’s thoughts turn to the holiday shopping cycle. Forecasters predict a four percent increase in holiday spending. This marks a persistent uptick in the adoption of targeted marketing strategies by retailers who are using location base...
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