As trade show marketers struggle to navigate crises, it's important to communicate openly, plan for current and future scenarios, and pivot budgets to channels that remain effective.
Experiential marketing comes down to one thing: giving customers a memorable experience. Here are some experiential marketing trends we expect this year.
For destination brands there is ample opportunity to raise brand awareness and purchases among student travelers with location-based marketing strategies.
Best of the Blog 2019 is a compilation review of 2019's top-performing, most-read, most-shared articles on the EMC Outdoor blog.
In 2020, out-of-home will see more efficient campaigns, better use of data, a shift in agency-advertiser teams, and the rise of artificial intelligence.
Brand and agency marketing experts answer the question: What has been the most influential and exciting change in out-of-home that you’ve witnessed?
The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.
Take a journey through history to see how billboard advertising has developed over the years, from illustrated posters to digital screens!
Major national and international sports events offer brands a unique environment to activate experiential marketing and target key demographic audiences.
The changes that will take place in Out of Home as a result of programmatic will be nothing short of transformative for brands, marketers and planners.
Experiential marketing activations can be enhanced by integrating technologies that allow brands to better reach and connect with targeted audiences!
Brands can optimize their out of home advertising campaign by perfecting the elements that have the greatest potential audience impact.
Experiential marketing integraties easily with email marketing. Brands can leverage emails to support experiential strategies and make them more effective.
Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.
The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.
Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.
EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!
The importance of content within digital marketing strategy cannot be underestimated. Optimizing content, copy, images and video is key to online success.
As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experiential marketing in 2019.
As television continues to become more connected to the digital purchasing journey, today's brands have new ways to interact with clients and consumers.
Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase of the engagement funnel.
Most marketing experts constantly struggle to keep up with digital marketing. These key trends will help you master digital marketing for your brand.
Localized digital content makes the difference for brands of all types. As a location-based marketing tactic, it will put your brand on an audience's radar.
This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.
In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to harness its dual nature of disruption and innovation.
The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is what makes out of home advertising a key component of the marketing mix. In this age of digital and big data, OOH planning and str...
Whether its brand awareness or a product launch, trade show marketing allows you to get the right message in front of the right audience at the right time and place. The key is to define your needs and embrace an integrated approach to build a campaign that go...
This time of year, people’s thoughts turn to the holiday shopping cycle. Forecasters predict a four percent increase in holiday spending. This marks a persistent uptick in the adoption of targeted marketing strategies by retailers who are using location base...