As we launch into the new year it’s time to take a look at the Out of Home media trends for 2022. No matter where you look, 2021 was a year to remember for marketers – and not always in...
Experiential marketing comes down to one thing: giving customers a memorable experience. Here are some experiential marketing trends we expect this year.
Trade show marketing trends for 2020 reflect changes we're seeing in audiences, technology and new ways to experience and connect to brands or products.
In 2020, out-of-home will see more efficient campaigns, better use of data, a shift in agency-advertiser teams, and the rise of artificial intelligence.
The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.
EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!
As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experiential marketing in 2019.
In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to harness its dual nature of disruption and innovation.
In 2019, we'll see trade show exhibitors and sponsors with a deeper focus and bigger investments in creating unique, interactive, memorable brand experiences.
As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operati...
This time of year, people’s thoughts turn to the holiday shopping cycle. Forecasters predict a four percent increase in holiday spending. This marks a persistent uptick in the adoption of targeted marketing strategies by retailers who are using location base...
In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these s...
The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational chang...
As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home industry. Big data, digital strategies, location and audience analytics will continue the rapid transformation of the Out of Home media landscape, changing how...
For years, Out of Home has struggled with competing against other, more high profile media for budget dollars. But recent, major studies may change all that, showing that Out of Home has been overperforming, and undervalued all this time.
Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to tra...
San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...
The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally...
I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience iden...
This is the first in a series that will look at millennials and how they interact with out of home media. This first segment goes through the daily interactions that a millennial can have on any given day of the week with OOH media.
Digital Out of Home media is on the verge of a change that will ultimately reshape the Out of Home industry. As the media moves toward a screen based environment tied to data & technology criteria like time, content, and contextual relevance will be the new p...
The shift to online grocery shopping is poised to make a dramatic shift not just to the fundamental ways in which grocery stores operate, but also how grocery chains will market themselves in the future.
Based on the level of investment in digital ads, agencies and brands alike have started asking critical questions…are we getting what we expect from our digital online ad spend? How can we be more assured that our message is getting to our consumer and movi...
Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that tradeshows are not just surviving, but thriv...
Are you having trouble reaching potential students in a media saturated market? There is a need for a more focused and calculated media plan, utilizing data to reach potential students. Learn how big data can inform your out of home placements, and help focus ...
Out of home media has been relatively static for quite a long time, but with the introduction of big data the industry is poised for some major changes to the fundamental landscape of how the media is planned, bought and used by advertisers.
Over the last decade, advertising has exploded from a handful of media channels. At one time, TV advertising reached nearly 80% of the population in one night. Today, the dominance of TV, radio and print has become more diluted with the advent of digital mar...
2016 Media Planning season is in high gear with hundreds of marketing concepts and trends vying for a planner’s attention, and dozens of optimization tools available to weigh the options. It certainly can be overwhelming, a process that is...