Experiential marketers and event planners are used to creating contingency plans, even if that means changing course to reach audiences online and at home.
As trade show marketers struggle to navigate crises, it's important to communicate openly, plan for current and future scenarios, and pivot budgets to channels that remain effective.
Experiential marketing comes down to one thing: giving customers a memorable experience. Here are some experiential marketing trends we expect this year.
Trade show marketing trends for 2020 reflect changes we're seeing in audiences, technology and new ways to experience and connect to brands or products.
Major national and international sports events offer brands a unique environment to activate experiential marketing and target key demographic audiences.
As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.
As an experiential advocate, Social Media Day was my opportunity to better understand how social can integrate with experiential for valuable amplification.
Experiential marketing integraties easily with email marketing. Brands can leverage emails to support experiential strategies and make them more effective.
Second-tier trade shows can play an important role in advancing marketing strategy and increasing brand awareness and engagement with your target audience.
New market influences are shifting marketers' focus to brand experiences. Here are some ways to determine if your brand is ready for experiential marketing.
As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experiential marketing in 2019.
Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase of the engagement funnel.
Large-scale events seem like inaccessible and costly marketing channels. The reality is they offer awareness and audience reach to fit any brand or budget.
As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We're eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make ...
Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon South by Southwest. But if the BBQ, interactive, film and music-infused flavor of the enormous event is not quite right for...
Customer Experience is an integral part of all interaction between a company and an individual. Through careful and deliberate experiential marketing and customer service efforts, a company can expose an individual to a brand and continue to develop that relat...
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experie...
Rainy McGrew, is EMC Outdoor's Director of Insights & Development. Rainy is a woman who is always on the move, furiously exploring new ideas and clients. We ask her some questions about her background in Experiential Marketing, her perspective on the industry,...
Experiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. The novelty of experience makes our memories stronger, builds social connection, and impacts our perception and mental processes in...
The rule of seven is one of the founding concepts in marketing: a recipient must hear or see a message at least seven times before they will take an action. For trade shows, it's important to deliver multiple messages to an audience. Digital marketing tactics ...
Tradeshow marketers must engage their audience and measurement that impact. Integrated Experiential Exhibit Technology, or IEET, allows an audience to have a profound multi-sensory experience with a brand, while capturing impression data. As marketers embrace ...
For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand engagement opportunity. With the right audience in the right place at the right time, it’s a no-brainer to market to them. How ca...
Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. An effective trade show marketing strategy must be unique and specific for reaching...
The dynamics of today’s market and how companies reach consumers is shifting. To address the new market dynamics, implementing experiential marketing in your marketing mix is quickly becoming a necessity. The question is no longer if you should be doing expe...
Experiential marketing is becoming a more popular tool in the advertisers tool belt. Brands and agencies are realizing how it can effectively establish a one-to-one relationship with consumers, generate positive brand awareness, and drive customer loyalty.
It goes by a lot of names…. "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events". But no matter what name people use, it’s clear that there is one thing experiential marketing ...
What if I told you the best form of advertising to reach millennials isn’t really “advertising” at all? – at least not in the traditional sense. Our lives are centered around relationships, and while marketers seem to think those relationships are all ...
Trade shows and conventions are critical marketing opportunities for exhibitors. Many companies devote relatively large portions of their marketing budget to these events recognizing the benefit of the face to face meetings.
One important part of trade show...
Trade shows and conventions can be crucial marketing opportunities for exhibitors. We wanted to tap into the expertise of some of the newest team members’ of our Trade Show Marketing team, and share some of their knowledge on preparing for your tradeshow exp...
Experiential marketing tactics can add an additional robust dimension to your Out of Home plan, that brings a campaign together so that it is more than the sum of its parts.
San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...
I always look forward to this time of year -- when the weather is just right, the atmosphere in the city is hopping, and everyone is ready to attend a calendar of summer events. With so many options for summer events and festivals to choose from, what type of ...
The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
Summer is a time when you’re sure to see people outside, open to new experiences in the beautiful weather. Experiential marketing is the smartest way to reach your target audience to create positive lasting impressions, promote new items, boost sales and mak...
Attending a convention in Chicago puts you in the middle of the largest city in the Midwest. With so much to do outside, why limit yourself to the walls of McCormick Place? We've put together a list of 7 Things to Do While in Chicago for a Convention.
Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that tradeshows are not just surviving, but thriv...
Out of Home is a powerful strategy to help drive attendee traffic to your trade show booth, but the rules and regulations can be confusing at times. How can you maximize your creativity while encountering (and abiding by) hurdles? Our VP, Media Strategy, John...
Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. 25 years later our CEO, B...
Is OOH the missing piece to your educational marketing plan? Throughout my years here at EMC Outdoor, I have assisted a number of agencies working with Higher Education clients in achieving increased web activity, more actions on campus and increased...