Event Marketing Archives

November 17, 2022 No Responses

Trade Show Pulse: November 2022

Trade Shows are an integral part of the overall marketing strategy for so many brands. They play a critical role in lead generation, competitive positioning, event promotion and launch strategy for new products. While we all made do as best...

March 26, 2020 No Responses

What Does Experiential Look Like When Everyone is Online and at Home?

Experiential marketers and event planners are used to creating contingency plans, even if that means changing course to reach audiences online and at home.

March 20, 2020 No Responses

How Trade Show Marketers Can Navigate COVID-19 and Other Crises

As trade show marketers struggle to navigate crises, it's important to communicate openly, plan for current and future scenarios, and pivot budgets to channels that remain effective.

March 17, 2020 No Responses

6 Trends for Experiential Marketing in 2020

Experiential marketing comes down to one thing: giving customers a memorable experience. Here are some experiential marketing trends we expect this year.

February 14, 2020 No Responses

5 Trends for Trade Show Marketing in 2020

Trade show marketing trends for 2020 reflect changes we're seeing in audiences, technology and new ways to experience and connect to brands or products.

September 11, 2019 No Responses

Reaching Sports Fans with Experiential Marketing

Major national and international sports events offer brands a unique environment to activate experiential marketing and target key demographic audiences.

September 4, 2019 No Responses

Expert Tips for Planning a Branded Event

As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.

July 30, 2019 No Responses

The Intersection of IRL and URL: Engagement Marketing

As an experiential advocate, Social Media Day was my opportunity to better understand how social can integrate with experiential for valuable amplification.

July 2, 2019 No Responses

Experiential Marketing and How Email Enhances It

Experiential marketing integraties easily with email marketing. Brands can leverage emails to support experiential strategies and make them more effective.

June 25, 2019 No Responses

Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.

June 12, 2019 No Responses

The Importance of Second Tier Trade Shows

Second-tier trade shows can play an important role in advancing marketing strategy and increasing brand awareness and engagement with your target audience.

June 7, 2019 No Responses

10 Online Video Trends that Boost Branded Event Visibility

Online video content can be a powerful tool to promote and extend engagement of an experiential marketing campaign or branded event.

May 21, 2019 No Responses

10 Ways to Engage with Event Attendees

Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.

April 30, 2019 No Responses

Is Your Brand Ready for Experiential Marketing?

New market influences are shifting marketers' focus to brand experiences. Here are some ways to determine if your brand is ready for experiential marketing.

April 22, 2019 No Responses

5 Experiential Marketing Trends in 2019

As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experiential marketing in 2019.

April 4, 2019 No Responses

How Location-Based Strategies Can Improve Destination Marketing

Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase of the engagement funnel.

March 20, 2019 No Responses

A Piece of the Pie: Experiential Marketing at Large Events

Large-scale events seem like inaccessible and costly marketing channels. The reality is they offer awareness and audience reach to fit any brand or budget.

January 29, 2019 No Responses

Changing the Way You Think About Event Spaces

Break the conference room mold by innovating with unforgettable spaces and brand experiences that speak to your material, brand and audience.

January 3, 2019 No Responses

Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We're eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make ...

December 5, 2018 No Responses

What’s Your SXSW?

Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon South by Southwest. But if the BBQ, interactive, film and music-infused flavor of the enormous event is not quite right for...

November 1, 2018 No Responses

Why is the Customer Experience Important for Your Brand?

Customer Experience is an integral part of all interaction between a company and an individual. Through careful and deliberate experiential marketing and customer service efforts, a company can expose an individual to a brand and continue to develop that relat...

October 1, 2018 No Responses

Introducing Account LAB: How Our Strategy Team Can Benefit You

At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experie...

September 18, 2018 No Responses

Meet Rainy McGrew, EMC’s Experiential Extraordinaire

Rainy McGrew, is EMC Outdoor's Director of Insights & Development. Rainy is a woman who is always on the move, furiously exploring new ideas and clients. We ask her some questions about her background in Experiential Marketing, her perspective on the industry,...

August 23, 2018 No Responses

What is the Power of an Experience?

Experiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. The novelty of experience makes our memories stronger, builds social connection, and impacts our perception and mental processes in...

August 21, 2018 No Responses

Digital Tactics for Trade Show Marketing

The rule of seven is one of the founding concepts in marketing: a recipient must hear or see a message at least seven times before they will take an action. For trade shows, it's important to deliver multiple messages to an audience. Digital marketing tactics ...

August 14, 2018 No Responses

Your Tradeshow Forecast: Experiential with an Abundance of Technology!

Tradeshow marketers must engage their audience and measurement that impact. Integrated Experiential Exhibit Technology, or IEET, allows an audience to have a profound multi-sensory experience with a brand, while capturing impression data. As marketers embrace ...

May 16, 2018 No Responses

How to Create a Brand Presence Off of the Trade Show Floor

For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand engagement opportunity. With the right audience in the right place at the right time, it’s a no-brainer to market to them. How ca...

April 20, 2018 No Responses

Understanding the Trade Show Attendee Experience

Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. An effective trade show marketing strategy must be unique and specific for reaching...

March 30, 2018 2 Responses

5 Keys to Planning Your Experiential Campaign

The dynamics of today’s market and how companies reach consumers is shifting. To address the new market dynamics, implementing experiential marketing in your marketing mix is quickly becoming a necessity. The question is no longer if you should be doing expe...

February 27, 2018 one Response

The Numbers Behind Experiential Marketing [Infographic]

Experiential marketing is becoming a more popular tool in the advertisers tool belt. Brands and agencies are realizing how it can effectively establish a one-to-one relationship with consumers, generate positive brand awareness, and drive customer loyalty.

February 22, 2018 one Response

What is Experiential Marketing?

It goes by a lot of names…. "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events". But no matter what name people use, it’s clear that there is one thing experiential marketing ...

November 20, 2017 one Response

Millennial Mindset Pt 3: The Experiential Element

What if I told you the best form of advertising to reach millennials isn’t really “advertising” at all? – at least not in the traditional sense. Our lives are centered around relationships, and while marketers seem to think those relationships are all ...

November 14, 2017 No Responses

Expand Exhibitor Marketing Footprints With Unique New Promotional Sponsorships

Trade shows and conventions are critical marketing opportunities for exhibitors. Many companies devote relatively large portions of their marketing budget to these events recognizing the benefit of the face to face meetings. One important part of trade show...

October 13, 2017 No Responses

The Booth and Beyond: Fundamentals for Your First Trade Show

Trade shows and conventions can be crucial marketing opportunities for exhibitors. We wanted to tap into the expertise of some of the newest team members’ of our Trade Show Marketing team, and share some of their knowledge on preparing for your tradeshow exp...

October 11, 2017 No Responses

The Numbers Behind Trade Shows

Trade show marketing is one of the most effective ways to advertise in Out of Home. Here are some numbers that prove why that is.

August 2, 2017 one Response

Experiential: A Natural Extension to Out of Home

Experiential marketing tactics can add an additional robust dimension to your Out of Home plan, that brings a campaign together so that it is more than the sum of its parts.

June 20, 2017 No Responses

San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...

June 1, 2017 No Responses

A Day in the Life: Summer Festivals

I always look forward to this time of year -- when the weather is just right, the atmosphere in the city is hopping, and everyone is ready to attend a calendar of summer events. With so many options for summer events and festivals to choose from, what type of ...

April 13, 2017 No Responses

How to support your event with sponsorship strategies & exhibitor marketing tactics

The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.

March 17, 2017 No Responses

Summer is Coming: Use Experiential to Connect with Your Customer

Summer is a time when you’re sure to see people outside, open to new experiences in the beautiful weather. Experiential marketing is the smartest way to reach your target audience to create positive lasting impressions, promote new items, boost sales and mak...

March 16, 2017 No Responses

Chicago | A Day in the Life of a Convention Attendee

Attending a convention in Chicago puts you in the middle of the largest city in the Midwest. With so much to do outside, why limit yourself to the walls of McCormick Place? We've put together a list of 7 Things to Do While in Chicago for a Convention.

February 22, 2017 No Responses

How are Conventions Thriving When Communication is at Our Fingertips?

Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that tradeshows are not just surviving, but thriv...

February 10, 2017 No Responses

Creative Hindsight is 20/20

Out of Home is a powerful strategy to help drive attendee traffic to your trade show booth, but the rules and regulations can be confusing at times. How can you maximize your creativity while encountering (and abiding by) hurdles? Our VP, Media Strategy, John...

January 30, 2017 No Responses

Fortune Cookies, Smoothies and Dog Food – Oh My! An Experiential Update from EMC Events

With spring on the horizon it's time for an update from our experiential experts at EMC Events.