Women in Marketing: A Roundtable Discussion, Part 2
Part 2 of our roundtable discussion on Women In Marketing
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Tag: media
Women in Marketing: A Roundtable Discussion
As a WBENC, we wanted to acknowledge Women’s History Month so we brought together a roundtable of women in marketing to discuss and share their insights.
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Advertising in the post-Covid World
Today, advertisers across all industries and geographies are finding themselves in the midst of...
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The Brave New World of Location Based Marketing
As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
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The Power of Good Creative
As advertisers, we want to put branding on everything under the sun to reach our target audience. The consumer’s focus and attention are in high-demand and every brand is fighting for a slice of the pie. Good Out of Home creative grabs the consumer’s attention, makes them take an action, and helps you achieve your ROI!
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What is Out of Home Media? – An Introduction
When you say “Out of Home” most people will immediately think of billboards, but rarely do they go too far beyond that. The truth is Out of Home is an incredibly broad, and wildly diverse media channel that can reach consumers in a variety of ways. So, if you’re new to advertising, or you’d just like to brush up on OOH choices so you can sound really smart to your client, we’d like to provide a little bit of assistance.
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OOH: The Spice in Your Media Plan
Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to traditional media – T.V./meat, radio/beans, sauce/digital. But who wants just the basics when you can enhance it with OOH/spices?
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San Francisco | A Day in the Life of a Convention Attendee
San Francisco is one of the top trade show and convention markets in the country and possibly the...
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Digital Immersion & Its Impact on OOH – A Future Look
The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the...
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A Day in the Life: Summer Festivals
I always look forward to this time of year — when the weather is just right, the atmosphere in the city is hopping, and everyone is ready to attend a calendar of summer events. With so many options for summer events and festivals to choose from, what type of day would your targeted group be facing?
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How out of home media helps reach continuing education students
The adult student looking to go back to school not only has distractions at their job and family life, but is bombarded with messaging in the digital space. How do you ensure your message is getting delivered, standing out and making an impact?
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Millennial Mindset: A Day in the Media Life of a Millennial
This is the first in a series that will look at millennials and how they interact with out of home media. This first segment goes through the daily interactions that a millennial can have on any given day of the week with OOH media.
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