6 Trends for Experiential Marketing in 2020
Experiential marketing comes down to one thing: giving customers a memorable experience. Here are some experiential marketing trends we expect this year.
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Tag: outdoor marketing
10 Ways to Engage with Event Attendees
Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.
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Is Your Brand Ready for Experiential Marketing?
New market influences are shifting marketers’ focus to brand experiences. Here are some ways to determine if your brand is ready for experiential marketing.
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Innovating With the Oldest Ad Medium
In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are doing with this extraordinary opportunity to innovate.
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6 Common Planning Mistakes in Out of Home
What advertisers who are new to OOH don’t realize is that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location, etc. Gain a better understanding of OOH and strategies that will increase its effectiveness, and avoid these common mistakes!
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OOH: The Spice in Your Media Plan
Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to traditional media – T.V./meat, radio/beans, sauce/digital. But who wants just the basics when you can enhance it with OOH/spices?
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San Francisco | A Day in the Life of a Convention Attendee
San Francisco is one of the top trade show and convention markets in the country and possibly the...
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Digital Immersion & Its Impact on OOH – A Future Look
The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the...
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How out of home media helps reach continuing education students
The adult student looking to go back to school not only has distractions at their job and family life, but is bombarded with messaging in the digital space. How do you ensure your message is getting delivered, standing out and making an impact?
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How to support your event with sponsorship strategies & exhibitor marketing tactics
The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
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