by Caitlin Campbell | Oct 11, 2016 | Airport Advertising, Banner, Event Marketing, Mobile Billboards, Non-traditional Media, Traditional Media
As we’ve been going through our 25th year in out of home, we’ve been taking a look back at some of the campaigns that helped shape our agency. This is not only helped shape our agency, but maybe helped shape the internet. Using out of home media to reach...
by Caitlin Campbell | Aug 16, 2016 | Airport Advertising, Billboard Advertising, Event Marketing, Featured, Traditional Media, Transit Shelters
Trying to target an international event overseas is difficult, especially when dealing with international media and currency. That’s why Steelhouse Media and their agency turned to EMC Outdoor for an Out of Home solution that could help them effectively target...
by Matthew Noll | Jun 14, 2016 | Billboard Advertising, Bus Advertising, Daily Updates, Grocery Store Advertising, Mall Advertising, Transit Shelters, Truckside Advertising
Trying to target specific demographics across multiple markets up and down the East Coast can be a complex and time consuming task. That’s why ShopRite, PriceRite and their agency turned to EMC for an OOH solution that would target specific stores and...
by Matthew Noll | Mar 28, 2016 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Gas Station Advertising, Lifestyle media, Mall Advertising, Transit Shelters
Trying to target specific demographics across multiple diverse markets around the country can be a time consuming task. That’s why Everest University and their agency turned to EMC for an OOH solution to target these specific groups within each market. This...
by Matthew Noll | Mar 16, 2016 | Airport Advertising, Bus Advertising, Daily Updates, Featured, Traditional Media
As we enter our 25th year in out of home, we thought it would be fun to take a look back at some of the campaigns that helped shape our agency. This is the first installment in a series of legacy campaigns that we will be sharing throughout the year to celebrate...
by Matthew Noll | Feb 15, 2016 | Billboard Advertising, Daily Updates, Featured, Traditional Media
When international high fidelity music streaming service, TIDAL, needed Help! launching a multi-national buy in a matter of weeks with a top-secret creative, they turned to EMC Outdoor for a plan of action. Reaching out to EMC in early November, TIDAL wanted to have...
by Matthew Noll | Feb 1, 2016 | Billboard Advertising, Daily Updates, Featured, Mall Advertising
When Things Remembered was looking for a way to show off their re-branding and drive holiday traffic to their stores, they turned to out of home and EMC Outdoor. Being new to out of home, Things Remembered wanted to tap an experienced, reliable media partner that...
by Matthew Noll | Sep 17, 2015 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Street Teams, Wrapped Vehicles
When T-Mobile and their agency were looking for a fun way to target potential employees for a recruitment campaign in Seattle WA, they turned to our experiential division at EMC Events. T-Mobile was counting on our team’s years of knowledge about street-level...
by Matthew Noll | May 27, 2015 | Billboard Advertising, Commuter Rail & Subway, Featured, Transit Shelters
When you need to reach a very specific target demographic, and you need to do it in multiple markets across the U.S., and you need to have the campaign up and running in about 3 weeks, what do you have? A perfect recipe for out of home advertising and a great reason...
by Matthew Noll | Feb 23, 2015 | Daily Updates, Event Marketing, Featured, Non-traditional Media, Wrapped Vehicles
We were thrilled to secure an officially approved NFL sponsorship on behalf of our client for Mexico Tourism at the Super Bowl this February. While both teams were focused on moving the ball downfield, we were moving attendees from popular areas / events to the...
by Matthew Noll | Dec 11, 2014 | Daily Updates, Event Marketing, Featured, Lifestyle media, Mall Advertising, Street Teams
In order to target holiday shoppers and Delta Sky Miles cardholders in the Minneapolis market, Delta created a pop-up gift wrapping station at the mall for Black Friday, and all of the weekends between Thanksgiving and Christmas. The wrapping station created a branded...
by Matthew Noll | Nov 5, 2014 | Billboard Advertising, Featured, Traditional Media, Transit Shelters
The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr” yogurt maker Siggi’s is taking their quest to overthrow Greek dominance of the yogurt world to the next level. A key stage in the...
by Matthew Noll | Aug 25, 2014 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Street Teams
Sound Credit Union wanted to step beyond traditional branding, make a personal connection with consumers, and emphasize their position as a community bank with deep roots in the Seattle area. To achieve this, a team of brand ambassadors has been strategically working...
by Matthew Noll | Jul 15, 2014 | Airport Advertising, Daily Updates, Event Marketing, Featured, Transit Shelters
As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event. Medical...
by Matthew Noll | Jun 4, 2014 | Billboard Advertising, Daily Updates, Featured, Fitness Club Media, Gas Station Advertising, Lifestyle media
Sometimes clients need to do things like target 20+ markets using out of home media with just over three weeks to plan and execute the whole program. No problem…we’re always here to help. When peer-to-peer rideshare company Lyft and their agency needed to quickly...
