by Matthew Noll | May 19, 2014 | Daily Updates, Event Marketing, Guerrilla Marketing, Mobile Billboards
When restaurant chain Corner Bakery wanted to increase awareness across the Los Angeles market while driving traffic away from their competition, they turned to EMC Outdoor for a campaign of mobile billboard advertising that would provide high visibility, as well as...
by Matthew Noll | Mar 28, 2014 | Billboard Advertising, Commuter Rail & Subway, Featured
When the tourism board for Nova Scotia wanted to target residents in one of their key departure points—Boston—they turned to outdoor advertising for its ability to reach an audience at numerous touch points across the market. By placing the campaign in winter, Nova...
by Matthew Noll | Feb 24, 2014 | Daily Updates, Featured, Traditional Media, Transit Shelters
One of out of home advertising’s great strengths has always been its ability to be highly contextually relevant, (or in English – its ability to deliver an advertising message to consumers when and where they may actually need the product). Out of home really began to...
by Matthew Noll | Feb 13, 2014 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Transit Shelters
City College of San Francisco knows the value of a good integrated advertising campaign. As the college was placed in limbo while waiting for accreditation technicalities to go through, the San Francisco learning institution found that its enrollment was plummeting....
by Matthew Noll | Jan 3, 2014 | Event Marketing, Featured, Non-traditional Media
Major events like conventions, trade shows, and medical meetings are crucial times for exhibitors. With the target audience concentrated in one location for a small window of time, there is a massive opportunity for exhibitors to advertise. Exhibitors are always...
by Matthew Noll | Dec 18, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Scooter Advertising
When the national restaurant chain Cosí wanted to launch their new fall lunch menu in major urban markets they turned to EMC for an out of home solution that could be highly targeted, very flexible, and translate easily to each different market. Cosí wanted to reach a...
by Matthew Noll | Dec 10, 2013 | Billboard Advertising, Daily Updates, Featured
If you want to make a big impression in a market, outdoor advertising is a powerful tool. But just like its actual geography, each market has its own particular out of home landscape to navigate. A critical part of media buying is searching that local landscape to...
by Matthew Noll | Nov 23, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media, Street Teams
Trying to effectively reach targeted audiences can prove to be difficult. Sometimes you need to tap media channels outside of your own — even if you’re one of the best digital marketers around. HubSpot, a leader in digital strategy and marketing, partnered with EMC...
by Matthew Noll | Oct 17, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles
On the heels of their OBIE award-winning out-of-home transit advertising, Peapod and their agency tapped EMC Outdoor to take the same concept on a 2013 summer mobile tour. The interactive mobile truck visited Washington DC, Baltimore, Philadelphia, New York City,...
by Matthew Noll | Sep 20, 2013 | Daily Updates, Featured, Non-traditional Media, Traditional Media, Transit Shelters, Wrapped Vehicles
One of the most powerful aspects of outdoor advertising is that it frequently offers multiple media platforms within the same physical environment. This is particularly true in urban settings where a wide variety of out of home options may be present. Savvy brands...
by Matthew Noll | Sep 16, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams, Taxi Advertising, Traditional Media
At EMC, we understand how critical trade shows and conventions can be, and how important it is to make a great impression in an event’s small and very busy window of time. Attendees at conventions and professional conferences have busy schedules during their stay in...
by Matthew Noll | Sep 9, 2013 | Billboard Advertising, Daily Updates, Featured, Traditional Media
One of the best testaments to the effectiveness of outdoor advertising is when advertisers continue to make it an integral element in their marketing plans. That’s just what restaurant chain Stevi B’s has done over the past several years, continuing to...
by Matthew Noll | Aug 19, 2013 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Opening a new retail location is a big deal. When that location is your new Manhattan flagship it’s a really big deal. So, when Lane Bryant and their agency wanted to announce the grand opening of their new store in a spectacular way, they turned to digital outdoor...
by Matthew Noll | Aug 12, 2013 | Daily Updates, Event Marketing, Featured, Non-traditional Media
Conventions and trade shows are crucial messaging opportunities for many companies as they represent the one or two times a year that their target audience is gathered in one location. During these events brands are always looking for new and innovative ways to...
by Matthew Noll | Aug 5, 2013 | Airport Advertising, Daily Updates, Featured
Summer vacation season is in full swing, and one critically important piece of collateral for anyone’s vacation is some good reading material. But how can publishers get their ads in front of busy travelers? Enter outdoor advertising! Out of home advertising...
