Whether it’s an interactive coffee cart with digital screens, or a branded ice cream truck handing out free treats, or an outdoor pop-up store, out of home media excels at creating event spaces where none existed before.
Branded events are extremely flexible and can create an immersive and comprehensive brand experience. The ability to interact with an audience on a personal level allows brands to inform and engage and turn an consumer into an brand evangelist.
The wide range of out of home media available means that experiential marketing events are highly customizable, and are limited only by your imagination.
Riverbed Technologies reached out to convention attendees in San Francisco with a free cup of coffee, and some branded video via this custom mobile event station.