With our partnership support, the American Academy of Orthopaedic Surgeons achieved greater revenues and exhibitors chose from over 15 new marketing tactics in San Diego. With the approval of multiple city-wide opportunities, several key exhibitors increased their promotional footprint beyond the event space.
STRATEGY: Support the American Academy of Orthopaedic Surgeons sponsorship team introducing new sponsorship formats to meet the demand for increase in share of voice among industry competitors.
TACTICS: Connect the Dots plan to follow attendee traffic. Highly desired forms of promotional marketing were placed outside of the convention center within key areas of San Diego, CA.
RESULTS: Over 700K in Sponsorship Sales with the addition of city-specific and branded advertising vehicles in the American Academy of Orthopaedic Surgeons 2017 portfolio.