When TiVo wanted to announce all the new features of their service, the brand and their agency turned to EMC for an OOH campaign that would cover San Francisco. The result was a multi-media campaign designed to reach their audience at multiple key points throughout the market.
Bulletins and wallscapes were strategically selected to act as anchors for the program at key locations around the city. Rail posters and backlit dioramas also helped put the message in front of commuters on a repeated and daily basis. Bus kings added a mobile component that would be seen throughout the market, particularly in key retail & commercial corridors both downtown and in the suburbs.
STRATEGY: Raise brand awareness for TiVo's new features across the greater San Francisco market.
TACTICS: Tivo used a variety of traditional OOH media–including bulletins, digital bulletins, wallscapes, bus media, rail posters and backlit dioramas to reach consumers at multiple touchpoints throughout their day.
RESULTS: TiVo made a big splash in the market, reached consumers at multiple touchpoints during their day, and did it all with one call to their expert OOH partner – EMC Outdoor.