When Boehringer Ingelheim was preparing to attend one of the most important conferences on their calendar - the annual ADA meeting in San Diego - they turned to EMC for a package of outdoor advertising that would reach attendees during their stay.
From the airport, to the areas around the San Diego Convention Center, to the restaurants and shopping of the Gaslamp District. EMC put together a multi-media program of innovative OOH that covered them all. Boehringer Ingelheim used a wide variety of highly targeted event media to reach the event attendees at different points throughout the city.
STRATEGY: Reach ADA attendees in San Diego with Out of Home Media.
TACTICS: Boehringer Ingelheim used a wide variety of highly targeted event media to reach the event attendees at different points throughout the city. Airport dioramas greeted attendees as they arrived. A fleet of mobile media - including segways, scooters, wrapped vehicles, bike taxis, a mobile video display, and even a 100' high branded sail - created a dominating presence around the city.
RESULTS: This campaign helped Boehringer dominate the San Diego market for the duration of the critical meeting.