These beautifully wrapped double-decker buses combine billboard-sized space, with street level viewing as they cruise through popular tourist areas of the city, like Times Square.
STRATEGY: Promote Brasil Tourism in New York.
TACTICS: Fully wrapped double decker buses were a powerful choice as they provided both size and mobility. Because the buses move through popular tourist areas they not only reach New Yorkers, but also tourists — an audience with the means and inclination to travel.
RESULTS: Brasil made a big impact in a key market using out of home media.