Major events like conventions, trade shows, and medical meetings are crucial times for exhibitors. With the target audience concentrated in one location for a small window of time, there is a massive opportunity for exhibitors to advertise. Exhibitors are always looking for new ways to outshine their competition, and out of home excels at making big, bold statements that attendees cannot miss.
STRATEGY: Use out of home media to help drive booth traffic at a key convention.
TACTICS: Placed at a prime location that we researched and secured, this colossal mobile wallscape allowed Alcon to be set up just a few hundred feet away from the convention center, on one of the main routes that attendees traveled on each day.
RESULTS: The mobile display stood over 6 stories high, towering over its surroundings and providing an incredible media impact for Alcon at their key meeting.