One of the most powerful aspects of outdoor advertising is that it frequently offers multiple media platforms within the same physical environment. This is particularly true in urban settings where a wide variety of out of home options may be present.
Savvy brands recognize that by tapping into this wealth of media opportunity and spreading a campaign across multiple formats, they will increase the likelihood of consumers seeing their ad. They also increase delivery and reach via multiple consumer encounters at various media locations throughout any given day.
STRATEGY: Create a dominant presence in Boston using out of home media.
TACTICS: Neuro used a mix of out of home—including taxis, transit shelters, and spectacular wrapped trolleys—to reach Boston consumers at multiple touchpoints during their day.
RESULTS: The result was a seamlessly executed program that created major buzz on the Boston streets.