EMC worked closely with Haverford Trust to identify a premier location that would cement their iconic brand in the marketplace. In addition EMC was able to negotiate extensive coverage on additional locations at key chokepoints on the markets major highways. The locations selected were near important heavily trafficked exits, key connectors, or areas where traffic frequently grinds to a halt during the rush hour. Over the years EMC has managed the long term rotation of creative that relfects seasonal changes and local icons like the Liberty Bell, soft pretzels, or the crew teams of Boathouse Row.
The Out of Home component was part of a larger, integrated media plan that includes TV, radio, and print.
STRATEGY: Use strategic Out of Home placement to create an iconic presence in the Philadelphia market.
TACTICS: Static and Digital bulletins were selected at premiere locations throughout the market in order to reach Philadelphians on key commuter highways. Creative is rotated to keep the campaign fresh, reflect local color, and news about Haverford.
The team at EMC is quality focused which is critical for continued success with Haverford. We are fortunate to have found a third party intermediary that we can continue to depend upon to deliver world class service.”
—Chuck Homer, Vice President Marketing, The Haverford Trust