Subway restaurants used a mix of out of home media to dominate the Atlanta market.

Subway turned to EMC to help craft an outdoor advertising campaign that would help them dominate key southeastern markets.

The menu included billboard locations that would anchor the campaign and provide high visibility at key traffic points. Truckside advertising carried their message onto surface streets in and around areas where people shop and go about their daily business. Posters filled out the media choices by blanketing the markets with Subway's message at street level, and in close proximity to store locations.

STRATEGY: Use out of home media to make sure that Subway remained front of mind for consumers across the Atlanta area, and other key markets across the southeast.

TACTICS: A media mix that included both static traditional media like billboards and posters, as well as mobile media like truckside meant that consumers would see Subway's copy in multiple locations and formats across the market. Subway also used frequent copy changes to keep the campaign fresh and to announce new promotional deals.

RESULTS: This program has been so successful at driving traffic it has been renewed for almost 5 years, and expanded into other states and markets.

CASE STUDIES: We're proud of our work

We've executed thousands of campaigns for our clients and advertisers, across the country and around the world — these are just a few of our favorites.

Chobani Greek Yogurt
National Billboard Campaign

Billboards helped propel Chobani to #1, read more...

South Dakota Travel
Monumental Experiential

South Dakota used experiential to reach potential travelers read more...

Urban Stems
Reaching an Urban Audience

Urban Stems targeted commuters with Out of Home read more...

Sprint
Super Bowl 2017

Sprint used Experiential to reach NFL fans at the Super Bowl, read more...

Rally Health
Healthfest

Rally Health used Out of Home media to drive attendance for their NY event read more...

North Lake Tahoe
Destination Marketing

North Lake Tahoe used Experiential to drive destination marketing read more...

Nerd Wallet
Station Domination

Nerd Wallet used a station domintaion to reach a highly targeted audience in San Francisco read more...

Seattle's Union Gospel Mission
Projection Media

Seattle's Union Gospel Mission used a projection campaign to raise awareness for homelessness in the market read more...

Tesaro
Trade Show Marketing

Tesaro used a variety of OOH media to reach convention attendees read more...

ZenDesk
Digital Out Of Home

ZenDesk launched a national digital OOH campaign in just over 2 days read more...

T-Mobile
Experiential Recruitment

T-Mobile used experiential to recruit potential employees, read more...

Mexico Tourism
Desination Marketing

Mexico Tourism used a variety of OOH to target key feeder cities read more...

Adobe
Trade Show Activation

Adobe activated a huge experiential team to reach conference attendees read more...

Delta Dental
OOH & Digital Media

Delta Dental combined OOH and online campaigns to amplify the effect of both read more...

ATT
Multi-market Mobile Projection

ATT used projection media to help launch their 4G service, read more...

Riverbed
International Airport Campaign

Riverbed used airport media to target business decision makers, read more...

ComEd
Create OOH Media

ComEd created a unique live mobile advertising space in Chicago, read more...

Haverford Trust
Iconic Presence

Haverford Trust built awareness with OOH read more...

Farmers Market Pet Foods
Pop-Ups

Farmers Market Pet Foods used pop-up experiences to launch in Chicago, read more...

Bud Light Lime
Product Launch

BLL used interactive guerrilla media to help drive social engagement, read more...

Lane Bryant
Digital Spectaculars

Lane Bryant used digital OOH to help announce the opening of their new flagship store, read more...

City College SF
Driving Enrollment

The City College of San Francisco used OOH to boost enrollment during a critical period, read more...

Boost Mobile
Smoothie Tour

Boost Mobile went on tour to provide free smoothies, read more...

Mt Sinai
Market Domination

Mt Sinai used OOH for market wide reach in Chicago read more...

McDonalds
Experiential Product Launch

McDonalds launched their All Day Breakfast with experiential read more...

Peapod
National Digital Display Campaign

Peapod used digital display vehicles to take their brand on the road to key markets, read more...

Lands' End
Product Launch

Unique OOH helped launch a new product line in key markets, read more...

Boehringer Ingelheim
Reaching Event Attendees

Boehringer Ingelheim used a variety of OOH media to reach attendees at a key medical meeting, read more...

Cosi
Scooters & Segways

Cosi used mobile out of home to reach their target audience, and launch their new fall menu, read more...

Subway
Market Domination

Subway used a variety of OOH media to dominate the Atlanta market, read more...

Weetabix
Boosting Sales

This custom 3D vehicle went on tour to promote the cereal, read more...

Alcon Labs
Event Media

Alcon used a spectacular mobile wallscape to create buzz at a major event, read more...

Brasil Tourism
Enticing Travelers

Wrapped double decker buses promoted tourism in NYC, read more...

Celgene
Event Domination

The full palette of event media created a dominant footprint at a major event, read more...

Kona Brewing
Surfboard Team

Kona used a wall of surfboards to take their message to the beach, read more...

Citrix
Reaching the target

Citrix used a mobile coffee cart to reach their audience in DC, read more...

AeroMexico
Multi Market

AeroMexico tapped the full palette of OOH media in numerous markets read more...

Lyft
Digital Blitz

Lyft used digital OOH for a multi-market blitz, read more...

Neuro
Market Domination

Neuro used a variety of out of home media to dominate the Boston market, read more...

Tampico
Reaching an Hispanic Audience

Tampico Beverages used OOH to help drive a 62% retail sales increase, read more...

MetroPCS
Interactive Video Display Vehicle

MetroPCS used digital display vehicles to play video games with their audience, read more...

Hansen's Beverages
Driving Social Engagement

Hansen's used wrapped vehicles and street teams to drive traffic to their online photo contest, read more...

Tivo
Market Domination

Tivo used a wide range of media to dominate the San Francisco market, read more...

Nationwide
The full palette of OOH

Nationwide tapped the full range of OOH media for their "Life Comes At You Fast" campaign, read more...

TravelZoo
Digital Street Team

TravelZoo created an interactive event in Times Square with a digitally equipped street team, read more...

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