This campaign needed to reach audiences in over a dozen different major metropolitan areas including NYC, Chicago, Los Angeles, Miami, Orlando, Phoenix, Denver, San Francisco, Seattle, San Diego and Toronto, and more.
Each of these markets posed their own unique challenges, and required a distinctive strategy to reach the audience. By partnering with EMC, AeroMexico only needed to explain their strategy once, then let us translate that to the most effective out of home media tactics for each city.
STRATEGY: Raise brand awareness in key travel markets.
TACTICS: AeroMexico used the full palette of out of home media—including billboards, airport, truckside, street furniture, mall and transit advertising—with the plan strategically customized to each particular market.
RESULTS: The result was a comprehensive, international plan executed with one call to their expert out of home partner: EMC Outdoor.