When rideshare company Lyft and their agency needed to promote their 2-week free ride event—“Lyftapalooza”—and do it in just over 3 weeks, they turned to the out of home experts to help develop and implement a digital out of home media plan quickly, efficiently, and without any close shaves at launch time.
The time from the initial call to the campaign going live in all 23 markets? 16 working days for all briefing, research, strategy, proposals, vendor negotiations, specific creative routing for each market, contracts, approvals and smoooooth launch.
STRATEGY: Use digital out of home to promote Lyft's 2 week free ride event in 24 key markets.
TACTICS: A variety of digital out of home media was used—including billboards, posters, gas station, convenience store and fitness clubs.
RESULTS: The result was a fun multi-market, multi-media plan featuring pink mustachioed creative on digital out of home that was executed very quickly, and reached Lyft’s target at multiple touchpoints: in 23 markets and over 350 OOH spaces.