One of the great strengths of having out of home in your media mix is the variety of opportunities it can provide to reach a particular demographic. This means OOH can reach your audience at multiple touchpoints in their daily lives, and deliver your message across different media platforms.
The Learning Experience increased the effectiveness of its campaign through multiple media forms that worked in tandem to cover each market. This also allowed for the use of multiple creative executions, as well as using the media to announce specific events.
STRATEGY: Use OOH media to reach the parents of prospective students in a variety of markets across the U.S.
TACTICS: A carefully balanced mix of out of home media was deployed and customized for each individual market to maximize reach and budget. Media included mobile billboards, transit shelters, gas station advertising, and truckside ads.
RESULTS: The Learning Experience was able to reach their target audience efficiently and effectively with out of home, and do so with one phone call to their expert OOH partner - EMC Outdoor.