Trade shows and conventions are important opportunities for developing new business, launching new products, and staying in touch with existing clients while assessing the state of the industry. Despite their importance, many companies miss a key opportunity to reach industry members before they ever set foot on the floor – Out of Home Media. When Stryker was attending a key meeting in Las Vegas they turned to EMC to help craft a media strategy that would make their presence known to attendees throughout their stay.
Trade shows, medical conventions, and other professional meetings are an ideal time to reach a very specific audience while they are concentrated in one location. Out of home media provides a wide array of choices and event strategies that can reach all of these industry members as they arrive and circulate through the host city during their stay.
STRATEGY: Reach event attendees in Las Vegas with Out of Home media at key points during their stay to help drive brand awareness and booth traffic.
TACTICS: Stryker used airport media, taxis & shuttles, and billboards to reach attendees during their journey through Las Vegas.
RESULTS: Stryker created multiple touchpoints for attendees throughout the market for the duration of the meeting.